Effortlessly set up first-party Google Analytics server-side tracking with EasyTag.
EasyTag – Improve your analytics quality and data control!
Enable up-to 30% more analytics insights, through our first-party server-side solution. Become GDPR-compliant with our integrated privacy shield. And enjoy easy installation on your own domain. Embrace the future of effortless server-side analytics today!
As most browser are starting to block third-party cookies, this severly impacts your analytics results as these depend on third-party cookies. By enabling first-party server-side analytics, these problems are from the past.
Our impressive privacy shield uses AI to classify if there is sensitive data that is collected and sent to endpoints such as GA4. You have full data control on what data is sent to GA4 and can restrict sending this PII to third-parties.
EasyTag setup consists of placing a single line of code on your website. To enable first-party tracking you can add a DNS record. After these two steps you are all set to enjoy the benefits of first-party server-side analytics tracking!
Over the past years we have build op a lot of great cases. This has led up to some impressive statistics we are proud to show you.
Setting up EasyTag does not require a extensive IT implementation effort. No, instead you can setup EasyTag in only two steps. Add the EasyTag code snippet to your site and add a DNS record and you are done.
Activate first-party server-side tracking in your existing Google Analytics 4 setup with a quick, two-step integration.
Streamline your analytics by sending data not only to Google Analytics 4 but also directly to your own database.
Discover more uses for your analytics data in our marketplace. For example, connect with Power BI or ArcGis for impressive data visualization.
Looking for a EU hosted solution? All our datacenters are hosted in the EU on the secure AWS cloud. For enterprises we also offer full on-premises capabilities for a direct yes from your compliance team.
I’m using Google Tag Manager, but servers-side is complex and costly. So I just configured my EasyTag and was up and running in minutes.
Vivana CEO
We offer the best prices in the industry. Guaranteed and we mean it. If you can point us to a competitor with better prices, we will lower our prices.
Great for testing and small hobby websites.
Production websites where analytics are important.
Business websites where analytics are part of the core business.
We are ready to support you!
Yes. You can install just add our WordPress plugin or use our single line of code and paste it in your site.
No, we cannot. It is your server, you have full control.
Simple. If you can point us to a cheaper competitor, we will lower our prices.
Yes. EasyTag works with current implementations by rerouting your GA4 events to your own server instead of directly to Google Analytics. This means that your tracking will become first-party, server-side with full control and all the benefits.
Yes. We have an extensive marketplace with server-side templates such as sending your data to your own database, or visualising it in Power BI.
No, but you need to add a record in your DNS settings and put a little script on your website.
The script contains code that will re-route your Google Analytics 4 events to your server-side container.
The DNS record will enable you to make the server-side container act as a first-party as it will become a part of your domain (e.g. easytag.yourdomain.com)
It is not required for EasyTag, but having your tracking on your first-party domain, will increase the quality of your data as ad-blockers will not block your analytics tracking.
Yes, our platform is designed to give you easy control on what data is sent to Google Analytics or other endpoints.
In the EU, Ireland on AWS.
No. We are an independent platform and developed everything in-house in the Netherlands 🇳🇱. Our goal is to have a sustainable footprint for regulatory compliant dataservices.
Yes, you can cancel anytime. Just cancel your plan in account settings.
Sorry to hear that EasyTag did not fit your needs. We do not offer a refund, but you can cancel anytime.
Yes, EasyTag comes with a storage tenant per customer where your events will be stored to make it easy to send it at a later time to other services.
Yes. Events are sent in realtime to your server-side container and then in realtime to Google Analytics 4.
Yes we can arrange one, please contact us at info@easytag.io and we will setup your DPA.
Yes, definitely. Just load our single line of code with GTM and you are good to go.
