EasyTag is easy. Google Tag Manager server-side is certainly not.
Is EasyTag so easy compared to GTM?
Who has time setting up a Google Cloud Project, with a server-side container, handling scaling, availability, firewall, setting up Clients, Transformations, Tags, Triggers and Variable configurations?
We have choosen a different approach. We do all the complex setup in the background. You just choose what and where you want to send your data to with our easy to use templates.
How can you compete with GTM on price?
Our platform is fully in-house developed in the Netherlands 🇳🇱. Our focus in creating EasyTag was privacy compliance and performance. This makes our platform scalable and affordable.
Is EasyTag a full tag management replacement of Google Tag Manager
Although we mostly focus on the servers-side aspect, making it easy to stream your data in a privacy compliant and performant way to other services, we also offer extensive tagging functionality. However, if you want to keep using Google Tag Manager for the tagging aspect and want to use EasyTag for the server-side part we definitely support that!
